About Us
From research roots to AI-powered business transformation for our clients
We are a KL-based Business and Research Consultancy Firm started in 2019
Founded in 2019 by Tony Yap, Socralytics began as a research-led data science consultancy dedicated to helping organisations and research institutes solve complex problems with data and technology.
When the pandemic struck in 2020, we saw first-hand how rapidly business needs could shift—and how vital it was to blend agility and innovation with deep research roots. Despite setbacks, this disruption became our turning point. We quickly evolved into an AI-driven tech partner for our clients, expanding to offer AI and digital solutions that help clients thrive.
Today, Socralytics AI fuses scientific rigour with tech-forward thinking, guiding businesses beyond resilience—into a future defined by tech, data, insight, and growth
From Resilience to Results. How We Turned Adversities Into Advantages
By harnessing tech, AI, data and automation during the pandemic, we streamlined operations, cut costs, and enabled decisive, data-driven choices—helping us not just survive, but thrive cost-effectively.
Today, that same proven approach powers our work for clients. We deploy intelligent tech to reduce expenses, boost efficiency, and deliver actionable insights, empowering organisations to confidently thrive in any environment.
Our People
Meet the team
Stanford Crowley
Senior Manager
Ann Longtin
Consultant
Leonardo Blodwen
Manager
Britany Nathanson
Senior Manager
Meet the Founder
Tony Yap, Founder of Socralytics AI, is an award-winning scientist and business consultant (MSc, MBA) and recognised expert in research and advanced data science with AI and digital strategies. Over 20+ research cited, including Harvard, Cambridge and Oxford he empowers businesses with innovative tech, AI and data-driven solutions for the digital age.
Tony Yap
Tony, an award-winning business and tech consultant with double MSc and MBA degrees, is an expert in data analytics and digital transformation. He has published 20+ influential papers cited by top universities, including Harvard and helps organisations solve digital challenges.
As Founder of Socralytics AI, he is dedicated to providing AI-driven solutions that help businesses solve real problems, improve efficiency, and gain a competitive edge in the data-driven era.
Join us—and experience the future of business transformation, powered by next-generation AI and Technology
Why Socralytics AI
Science Meets Business
Discover what sets Socralytics AI apart. Learn how our commitment to real-world results give your business a transformative edge in today’s digital landscape.
Socralytics AI is founded by Tony Yap, a globally recognised expert in data analytics, AI and business strategy. We blend academic rigour, award-winning research background, and hands-on business insight to deliver solutions that are both innovative and proven—far beyond generic, one-size-fits-all services.
Tony Yap’s reputation is built on a proven record of integrity, innovation, and impact. With award-winning credentials, dual master’s degrees, and research cited by global leaders, Tony approaches every partnership with transparency, ethical standards, and solutions grounded in both science and real-world experience—ensuring your business is in the hands of a trusted, visionary expert.
With dual master’s degrees (MSc, MBA) and experience authoring 20+ research cited by Harvard, Cambridge, and Oxford, Tony brings world-class analytical and strategic thinking to your business problems. Every solution is customised, actionable, and designed for lasting competitive advantage, powered by cutting-edge tech, AI, and evidenced-based insights rooted in scientific prowess.
Under Tony’s leadership, we leverage cutting-edge AI, machine learning algorithms, and next-generation analytics, ensuring your business benefits from the forefront of digital innovation. Today’s market demands expertise that’s both deep and adaptive. With Tony Yap’s proven track record—from academic accolades to practical, large-scale implementations—Socralytics AI provides visionary leadership and advanced solutions to ensure you stay ahead, not just current.
Our approach is both science-driven and ROI-focused. Socralytics AI’s approach is grounded in strategic business knowledge, leveraging the founder’s MBA expertise and the best evidence-based business strategies and advanced technology. We don’t just implement technology—we ensure every project aligns with your core business goals, measure impact through transparent analytics, and continuously optimise to deliver clear improvements in performance and profitability.